Three things push it up: page count, integration depth, and content scope. A clean 4-page site with a contact form sits low in the band. A 25-page site with online booking, multi-location service area pages, and a customer portal sits high.
Three things pull it down: clear scope at kickoff, brand assets you already own, and decisions made inside the build window. Show up with your current copy, your current photos, and a clear sense of what you want. We save you money.
One thing we never do. Change the price mid-project without a signed change order. The quote you sign is the invoice you pay.