MC Insurance Services.
A family-owned Medicare agency with offices two time zones apart and a website that made one practice look like two. We rebuilt it as a single site: seventeen city pages, an interactive map of the states they are licensed in, and a three-question tool that tells someone turning 65 exactly when they can enroll.
One practice. Two states. Compliant on every page.
A regulated category where the wrong sentence is a liability.
Michele Campbell founded the agency in 2008 out of a home office in Morgan Hill, California, and built it into a ten-person team. Majesta Patterson runs the newer Kansas side of the practice. Two offices, one book of business, and a site that never quite said so.
Medicare marketing is not ordinary marketing. CMS rules govern what an agency may claim about the plans it offers, and the disclosures are not optional. A site that sells hard on one screen and discloses quietly on another is the shape of the problem the rules exist to catch.
On top of that, the old site read as a small California operation. The agency is licensed well beyond the cities it named, and it keeps clients who move out of state. The site was quietly shrinking the business it described.
Build for the person turning 65, not the search engine.
Put the disclosure next to the claim
CMS marketing rules require a Medicare agency to state what it does and does not offer. Most sites bury that in the footer, where it quietly argues with the sales copy above it. Here every plan claim carries its disclosure in the same block, in the carrier-approved wording the agency already uses.
Answer the question they get most
The most common question a Medicare agency fields is when am I allowed to sign up, and it has four different answers depending on the person. Three questions on the site now return real dates for their situation, computed in the browser, with no personal information collected and no form to fill out.
City pages with a name on them
Seventeen location pages across California and Kansas. Live search recon found that every agency ranking in this category is a named human with a photo and a phone number, so each page carries the licensed agent who actually covers that area rather than a company byline.
Move the site without losing the history
Their old site had been collecting links since 2008. We inventoried every URL while it was still live, mapped each one to its new home, and redirected them on cutover. Email stayed untouched, and we cleaned up two conflicting sender records that had been quietly hurting their deliverability.
A map is a claim, even when the labels are careful.
The client asked for an interactive map showing the states they are licensed in. We built exactly that. Then we looked at it: three states colored, forty-eight left quiet, on a site whose entire point was that the agency is licensed well beyond its two offices.
The feature said the opposite of the message. Not because the code was wrong, but because we only had three states we could verify, and a picture argues faster than a caption. The first version also labeled every uncolored state as not licensed, which was both untrue and the exact impression we had been hired to remove.
So the uncolored states now invite the question instead of answering it, and the real fix went back to the client as the one thing we needed: the license list. Build the feature honestly, then say plainly what it needs to be worth having.
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